Pokémon GO

Pokémon GO: Gamify Your Business or Lose

You may have seen or read about owners and managers angry at swarms of people invading their place of business in search of virtual monsters on their phones. They have wandered in, perhaps not even knowing what the business does, and are attracted by incentives in the new viral game Pokémon GO. The business managers don’t understand why they are there and just want them to go. I have a simple message for these business people. I suggest you get a job where your interaction with customers consists of the phase “Do you want fries with that?” because it’s obvious you are a terrible business person and should have no contact with potential customers! (more…)

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