NickMazeika, I'm You When You Can't Be, LLC

About NickMazeika

I started selling when it was still legal for children to sell door-to-door. I developed and implemented CRMs before everyone had personal computers, never mind a super computer in the palm of their hand. I had a previous career in theater and film and used what I learned to implement project management standards for software development. For the las couple of decades I've worked with entrepreneurs on developing strategies and implementing processes to improve revenue and streamline operations - making money and saving money!

About I'm You When You Can't Be, LLC

Business management consulting with a focus on revenue generation and operational efficiency. Services include customer-centric business planning and implementing frictionless sales systems. I help you fill the gaps in your business that keep you from reaching your optimal success.

  • City: St Petersburg
  • State: FL
  • Phone: 7272548165
  • Web:


Pokémon GO

Pokémon GO: Gamify Your Business or Lose

You may have seen or read about owners and managers angry at swarms of people invading their place of business in search of virtual monsters on their phones. They have wandered in, perhaps not even knowing what the business does, and are attracted by incentives in the new viral game Pokémon GO. The business managers don’t understand why they are there and just want them to go. I have a simple message for these business people. I suggest you get a job where your interaction with customers consists of the phase “Do you want fries with that?” because it’s obvious you are a terrible business person and should have no contact with potential customers! (more…)

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Trust Me I'm in Sales Cufflinks

The Four E’s to Establishing Trust and Making Sales

They say you buy from people you know, like, and trust. I think they must have founded a networking organization. insisting on so much interaction for a single transaction. It certainly dovetails nicely into having to go and meet the same people at the same breakfast spot every week. And after you get to know these people, you are supposed to like them as well? Hmm, seems a little excessive, just to buy a potato. (more…)

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Sales in the 21st Century – It’s Not About You!

There is an impression that the world of sales has suddenly changed, leaving most businesses out in the cold wondering what happened to their revenue. In actuality, this couldn’t be further from the truth. If you had been watching carefully, this was the inevitable conclusion of all that has come before. The fact that a few years ago we were calling it Sales 2.0, is a clue that this is a progression, not a spontaneous appearance. One thing that is true, sales looks nothing like it did 20, 10, or even 5 years ago.

(more…)

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