Selling your friends!
In Também Consulting I offer consulting on the SuccessFactors Learning Management System. The business is a Professional Services business based entirely on relationships. It’s all about acquiring resources (people) and putting them to work. Selling your friends!
Companies involved in this work partner up and sign agreements that whichever party brings in a resource owns the relationship with that resource. The other party cannot do a direct contract with that resource. It’s clearly defined relationships.